Market tracking is the observation and analysis of trends in industry volume and brand share over time.
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Q3: A disadvantage of secondary data is that
Q4: The primary advantage of secondary data is
Q5: A moving average sales forecast works best
Q6: Model building is the simplest form of
Q7: One disadvantage of secondary data is that
Q9: Reliability compares data from one source with
Q10: Market potential is frequently estimated through the
Q11: Marketing researchers frequently use internal accounting data
Q12: A disadvantage to secondary data is that
Q13: Secondary data are always data that are
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