Market potential is frequently estimated through the use of secondary data.

Question

Quizplus · Accepted Answer

Market potential can be estimated through the use of secondary data such as industry reports, government statistics, and published research studies. Secondary data can provide valuable insights into market size, growth trends, and customer preferences. However, it is important to ensure the accuracy and relevance of the data before using it to make strategic decisions.

Market Potential Is Frequently Estimated Through the Use of Secondary