Secondary data are always data that are external to the organization.
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Q8: Market tracking is the observation and analysis
Q9: Reliability compares data from one source with
Q10: Market potential is frequently estimated through the
Q11: Marketing researchers frequently use internal accounting data
Q12: A disadvantage to secondary data is that
Q14: A researcher should always evaluate the professional
Q15: Fact-finding is the most complicated form of
Q16: Secondary data require current access to respondents
Q17: Secondary data are typically historical data that
Q18: It is always possible to gather the
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