Many retailers mine the databases provided by checkout scanners to identify coinciding purchases or relationships between products purchased and other retail shopping information.This type of analysis is referred to as:
A)neural networking
B)scandowns
C)database marketing
D)market-basket analysis

Question

Quizplus · Accepted Answer

Market-basket analysis involves mining the databases provided by checkout scanners to identify coinciding purchases or relationships between products purchased and other retail shopping information. Neural networking is a type of artificial intelligence and not related to this concept. Scandowns and database marketing are not commonly used terms to describe this type of analysis.

Many Retailers Mine the Databases Provided by Checkout Scanners to Identify