When a credit card company uses information about each customer's age,gender,income,and past credit history to find patterns that make customers a poor credit risk,this is an example of:
A)single-source data
B)data conversion
C)customer discovery
D)index of customer saturation

Question

Quizplus · Accepted Answer

This is an example of customer discovery, where the company analyzes customer data to identify patterns and characteristics that indicate a poor credit risk.

When a Credit Card Company Uses Information About Each Customer's