Asking a group of households to record their consumption of certain products over a two-year period is an example of:
A)model building
B)database marketing
C)data conversion
D)diary panel data

Question

Quizplus · Accepted Answer

This is an example of using a diary panel approach to collect data. The households are asked to record their consumption over a period of time, giving a more detailed picture of their behavior than just a one-time survey or interview would provide. This type of data can be especially useful for studying trends or changes in behavior over time.

Asking a Group of Households to Record Their Consumption of Certain