Question 1

The interviewer training session is called a ____________________ session.

Accepted Answer

The answer of The interviewer training session is called a...

Question 2

When a company that is conducting the research has one of its own staff work as a data collection specialist in the field,this staff member is called a(n)____________________.

Accepted Answer

The answer of When a company that is conducting the...

Question 3

When potential respondents are asked to agree to a small request (e.g.a five-minute interview)in the hope that they will agree to a much larger request (e.g.a 90-minute depth interview),this is an example of the ____________________ technique.

Accepted Answer

The answer of When potential respondents are asked to agree...

Question 4

A probing technique in which a respondent is asked to compare and contrast a response with alternatives is called ____________________.

Accepted Answer

The answer of A probing technique in which a respondent...

Question 5

All of the following are required practical rules for marketing research inquiry that should be followed EXCEPT:
A)complete the questionnaires meticulously
B)change how questions are asked based on the situation
C)keep control of each interview
D)compare sample execution and assigned quota with the total number of questionnaires completed

Accepted Answer

Changing how questions are asked based on the situation can introduce bias and inconsistency in the research results. Therefore, this rule should not be followed. The other three rules are necessary for ensuring the accuracy and reliability of marketing research inquiry.

Question 6

Which of the following is a basic principle for good interviewing techniques?
A)have patience and tack
B)pay attention to accuracy and detail
C)keep the respondent's answers confidential
D)all of the above

Accepted Answer

Having patience and tact, paying attention to accuracy and detail, and keeping the respondent's answers confidential are all basic principles for good interviewing techniques. Therefore, option D, all of the above, is the correct answer.

Question 7

Which of the following is a suggestion for recording the answer to open-ended interview questions?
A)record responses verbatim
B)include all probes
C)do not paraphrase respondent's answers to questions
D)all of the above

Accepted Answer

All of the options are suggested for recording open-ended interview questions. Recording the responses verbatim ensures accuracy and avoiding altering the original response. Including all probes used during the interview can provide context and clarity to the responses given. Avoiding paraphrasing the respondent's answers helps maintain the integrity of the response and prevent any misinterpretation.

Question 8

When a field interviewer believes that the respondent has more to say to a question and waits patiently for the respondent to continue talking,this is called a(n)____________________.

Accepted Answer

The answer of When a field interviewer believes that the...

Question 9

When a field interviewer asks a respondent to elaborate on a brief response in order to understand better what the respondent really meant,this is called a(n)____________________ technique.

Accepted Answer

The answer of When a field interviewer asks a respondent...

Question 10

A person who is responsible for field data collection is called a(n)____________________.

Accepted Answer

The answer of A person who is responsible for field...

Question 11

In field interviews,about what percentage of completed interviews are typically verified by field supervisors?
A)5 percent
B)15 percent
C)25 percent
D)40 percent

Accepted Answer

In field interviews, typically around 15% of completed interviews are verified by field supervisors. This is to ensure that the data collected is accurate and reliable.

Question 12

When an interviewer decides not to ask respondents their annual salary because she does not want to embarrass them,and,instead,makes "her best guess" about the respondent's salary,this is an example of:
A)verification
B)interviewer cheating
C)a verbatim response

Accepted Answer

The interviewer cheating is deliberately making assumptions or guessing about the respondent's salary without actually asking for it. This is not a reliable or ethical data collection practice. Verification involves confirming the accuracy of information provided by respondents, and a verbatim response is a word-for-word account of what a respondent said.

Question 13

Which probing technique is effective in seeking clarification or elaboration?
A)repeat the respondent's answer
B)silence
C)repeat the question word for word
D)ask the respondent to read the question themselves

Accepted Answer

By repeating the respondent's answer, it allows the interviewer to show that they are actively listening and ensures that they fully understood the response given. It also gives the interviewee the opportunity to clarify or expand on their original response if necessary.

Question 14

A research supplier that specializes in data collection is called a(n)____________________.

Accepted Answer

The answer of A research supplier that specializes in data...

Question 15

When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code,the field supervisor is conducting:
A)a silent probe
B)a briefing session
C)a verification of the data
D)triangulation

Accepted Answer

The field supervisor is verifying the data by checking the respondent's age and zip code to ensure that it matches what was recorded by the interviewer during the survey. This is a common practice in survey research to maintain the quality and accuracy of the data collected. A silent probe refers to a technique where the interviewer remains silent for a brief period to encourage the respondent to continue talking, and a briefing session is a meeting where the interviewer is provided with instructions and guidance on how to conduct the survey. Triangulation refers to a method of combining different sources of data to validate findings.

Question 16

The ____________________ compliance technique has the potential to be unethical if the respondent is deceived with an illegitimate initial request.

Accepted Answer

The answer of The ____________________ compliance technique has the potential...

Question 17

After calling several respondents,a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents.The fieldworker's behavior is an example of:
A)curb-stoning
B)validation
C)asking a neutral question
D)interviewer bias

Accepted Answer

The behavior of filling in fake answers rather than contacting respondents is known as curb-stoning, which is a type of data falsification.

Question 18

When potential respondents are asked to agree to a large request (e.g.a 2-hour depth interview),and when they refuse,are asked if they would agree to a short 15-minute interview,this is an example of the ____________________ technique.

Accepted Answer

The answer of When potential respondents are asked to agree...

Question 19

When an interviewer is trained to record the respondent's answers to open-ended questions by using the exact words used by the respondent,this is another way of saying: "Record the respondent's answers ____________________."

Accepted Answer

The answer of When an interviewer is trained to record...

Question 20

All of the following are additional considerations for researchers using ethnographic or phenomenological approaches EXCEPT:
A)be consistent in asking questions
B)act natural around respondents
C)don't rush
D)be flexible

Accepted Answer

Option A is the only option that is not a consideration for researchers using ethnographic or phenomenological approaches, as the other options (B, C, and D) are all important considerations for researchers using these methods.

Quiz 18: Fieldwork

The interviewer training session is called a ____________________ session.

When a company that is conducting the research has one of its own staff work as a data collection specialist in the field,this staff member is called a(n)____________________.

When potential respondents are asked to agree to a small request (e.g.a five-minute interview)in the hope that they will agree to a much larger request (e.g.a 90-minute depth interview),this is an example of the ____________________ technique.

A probing technique in which a respondent is asked to compare and contrast a response with alternatives is called ____________________.

All of the following are required practical rules for marketing research inquiry that should be followed EXCEPT:

Which of the following is a basic principle for good interviewing techniques?

Which of the following is a suggestion for recording the answer to open-ended interview questions?

When a field interviewer believes that the respondent has more to say to a question and waits patiently for the respondent to continue talking,this is called a(n)____________________.

When a field interviewer asks a respondent to elaborate on a brief response in order to understand better what the respondent really meant,this is called a(n)____________________ technique.

A person who is responsible for field data collection is called a(n)____________________.

In field interviews,about what percentage of completed interviews are typically verified by field supervisors?

When an interviewer decides not to ask respondents their annual salary because she does not want to embarrass them,and,instead,makes "her best guess" about the respondent's salary,this is an example of:

Which probing technique is effective in seeking clarification or elaboration?

A research supplier that specializes in data collection is called a(n)____________________.

When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code,the field supervisor is conducting:

The ____________________ compliance technique has the potential to be unethical if the respondent is deceived with an illegitimate initial request.

After calling several respondents,a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents.The fieldworker's behavior is an example of:

When potential respondents are asked to agree to a large request (e.g.a 2-hour depth interview),and when they refuse,are asked if they would agree to a short 15-minute interview,this is an example of the ____________________ technique.

When an interviewer is trained to record the respondent's answers to open-ended questions by using the exact words used by the respondent,this is another way of saying: "Record the respondent's answers ____________________."

All of the following are additional considerations for researchers using ethnographic or phenomenological approaches EXCEPT: