Question 1

Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all the foods we eat, it is an important concern. That's why Ben & Jerry's launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of

Accepted Answer

The example illustrates social responsibility, which refers to a company's obligation to act for the benefit of society at large. By launching a microsite and Twitcause campaign to increase awareness about the disappearance of honeybees, Ben & Jerry's is engaging in socially responsible behavior that aligns with its values and contributes to the greater good.

Question 2

Marketing ethics

Accepted Answer

Marketing ethics refers to principles and standards that define acceptable conduct in marketing. While there are laws and regulations that govern marketing, marketing ethics goes beyond legal requirements to ensure that organizations conduct their marketing activities in a responsible and ethical way. The goal is to maximize an organization's positive impact and minimize its negative impact on society, consumers, and other stakeholders. It is important for all organizations to adhere to marketing ethics, not just advertising agencies. While there are some well-defined rules for appropriate marketing behavior, the principles of marketing ethics are often more subjective and require a thoughtful approach to decision-making.

Question 3

Consumerism is

Accepted Answer

Consumerism refers to the movement advocating for the rights and powers of consumers in relation to sellers, focusing on ensuring that the interests of consumers are protected and respected.

Question 4

If Glad Bags expresses concern that its products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's

Accepted Answer

Glad Bags expressing concern about the impact of its products on groundwater pollution falls under the category of social responsibility. As a responsible corporate citizen, Glad Bags is acknowledging the impact its products are having on the environment and taking steps to address it. It is also an ethical responsibility to ensure that their products do not cause harm to the environment. Legal responsibility refers to following the rules and regulations set by the government. Marketing concept and corporate benevolence are not directly related to this concern.

Question 5

McDonald's supports and funds Ronald McDonald houses for the families of terminally ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Accepted Answer

The philanthropic responsibility refers to the voluntary actions taken by a company to contribute to the welfare of society, and McDonald's supporting and funding the Ronald McDonald houses for the families of terminally ill children is an act of philanthropic responsibility.

Question 6

Sandy understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Sandy should know about?

Accepted Answer

Sandy should be aware of her ethical obligations, which involve conducting her business in a fair and honest manner, and philanthropic obligations, which involve contributing to the community and society beyond just making a profit.

Question 7

Chicken of the Sea Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Accepted Answer

Sustainability marketing emphasizes environmentally friendly practices and the preservation of natural resources, which aligns with promoting dolphin-safe methods of catching tuna to minimize harm to marine life.

Question 8

Which of the following is not one of the four dimensions of social responsibility presented in your text?

Accepted Answer

The four dimensions of social responsibility presented in the text are economic, legal, ethical, and philanthropic. Consumerism is not one of the dimensions.

Question 9

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Accepted Answer

A stakeholder orientation focuses on considering the various perspectives and interests of all groups affected by a company's operations, including customers, employees, suppliers, and the local community. This approach aims to create value for all stakeholders, not just shareholders, and is often associated with good corporate citizenship. The other options (marketing, sales, production, citizen) do not specifically relate to considering diverse perspectives or being a good corporate citizen.

Question 10

Which of the following is not a dimension of social responsibility and marketing citizenship?

Accepted Answer

The dimensions of social responsibility and marketing citizenship are economic, ethical, legal, and philanthropic. Technological is not considered as a dimension of social responsibility and marketing citizenship.

Question 11

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

Accepted Answer

The answer of The adoption of a strategic focus for...

Question 12

King Mechanic is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. King Mechanic is failing in its ____ responsibilities.

Accepted Answer

King Mechanic is failing in its legal responsibilities because it is not complying with environmental regulations regarding the disposal of used oil.

Question 13

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

Accepted Answer

The answer of Which of the following is the best...

Question 14

The most basic principles of marketing ethics are _____________ to encourage marketers to conform to society's expectations for conduct.

Accepted Answer

The answer of The most basic principles of marketing ethics...

Question 15

According to the text, marketing ethics refers to principles and standards that define

Accepted Answer

The text specifically states that marketing ethics refer to principles and standards that define acceptable conduct in marketing. Therefore, option D is the best choice. Option A is partly correct but too narrow in its scope. Option B is too broad as marketing ethics relate specifically to marketing, not society at large. Option C is incorrect as marketing ethics is not limited to business but encompasses the marketing function specifically. Option E is also too broad as marketing ethics refer specifically to marketing practices.

Question 16

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility.

Accepted Answer

A business that contributes resources to the community to improve the quality of life is taking on a philanthropic responsibility, which falls under the category of social responsibility. Ethical responsibility pertains to doing what is right, legal responsibility involves following the law, cost responsibility pertains to managing expenses, and economic responsibility involves making a profit.

Question 17

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

Accepted Answer

Companies have a responsibility to be profitable in order to provide returns to their owners and investors, contribute to the economy by offering goods and services, as well as create jobs for the community. While offering a low price, obeying customers, providing a large selection, and paying employees more than minimum wage can all be important for a company, profitability is the core responsibility that allows a company to fulfill all of these other goals.

Question 18

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

Accepted Answer

Cause-related marketing is the practice in which firms link their product marketing to a particular social cause either on an ongoing or a short-term basis. This is done to appeal to the consumers who prefer to buy products that not only meet their needs but also support a social cause. Cause-related marketing not only promotes social responsibility but also helps firms in building their brand and enhancing their reputation.

Question 19

The Transportation Division of the GE Corporation is located in a small city that has limited economic growth at this time. Due to the condition of the local school system, GE contributed $2 million to repair and revive it, stating that GE believed in education for the community. This action would imply that GE is in which level of the pyramid of social responsibility?

Accepted Answer

GE's donation to repair and revive the local school system is an example of philanthropic responsibility, which is the highest level of the Pyramid of Social Responsibility. This level involves voluntary actions and contributions to improve the well-being of the community, beyond legal and ethical obligations.

Question 20

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n)

Accepted Answer

A stakeholder is any individual or group who is directly or indirectly affected by a company's decisions or actions. This includes shareholders, customers, employees, managers, suppliers, communities, and even the environment. Therefore, the term stakeholder encompasses all the options given in the question, making it the best choice.

Quiz 3: The Marketing Environment, Social Responsibility, and Ethics