Question 1

As Georgina enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
A)Awareness
B)Interest
C)Evaluation
D)Trial
E)Adoption

Accepted Answer

Georgina is in the awareness stage because she just became aware of the existence of the product and had no prior knowledge of it. She has not shown any interest, conducted any evaluation, or tried the product yet.

Question 2

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.
A)awareness
B)interest
C)evaluation
D)trial
E)adoption

Accepted Answer

The instant drink mix sample is meant to encourage prospective customers to try the product, which is the trial stage of the product adoption process.

Question 3

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.
A)decline
B)evaluation
C)growth
D)introduction
E)maturity

Accepted Answer

The marketing strategy of the Schick razor blade manufacturers indicates that they are in the maturity stage of the product life cycle. Large advertising expenditures suggest that the competition is intense and the product is well-established in the market. Price flexibility is another indicator that the product is in the maturity stage as there are likely many different variations of the product available to suit different customer needs/preferences.

Question 4

DirecTV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.
A)introduction
B)growth
C)maturity
D)early
E)decline

Accepted Answer

DirecTV cutting back on advertising expenditures to minimum levels and reducing the number of channel members indicates that its product is in the decline stage of its life cycle. Companies shift their focus from marketing and promoting their product to trying to maximize their profits in the decline stage.

Question 5

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?
A)Maturity
B)Growth
C)Introduction
D)Market reduction
E)Decline

Accepted Answer

The answer of Which of the following stages of the...

Question 6

Which of the following best defines the interest stage in the product adoption process?
A)The buyer tries to find the product in a retail store.
B)The buyer considers the benefits and determines whether to try the product.
C)The buyer tries the product to determine its usefulness.
D)The buyer seeks information and is receptive to learning about the product.
E)The buyer uses objective sources to learn about the product.

Accepted Answer

The interest stage is defined as when the buyer seeks information and is receptive to learning about the product. During this stage, the buyer is interested in the product and wants to know more about its features, benefits, and how it can solve their problems. This is the stage when marketers should provide educational content and engage with potential customers to answer their questions and build trust.

Question 7

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
A)Interest
B)Awareness
C)Evaluation
D)Trial
E)Adoption

Accepted Answer

In the evaluation stage, the individual is actively considering whether a product will meet his or her needs and is evaluating the product based on specific criteria. This stage comes after awareness and interest, but before trial and adoption.

Question 8

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.
A)introduction
B)growth
C)stabilization
D)maturity
E)decline

Accepted Answer

The introduction stage is characterized by product development and initial marketing efforts. The growth stage involves increasing sales and market acceptance. The stabilization stage involves a more stable market and competition, with a focus on maintaining market share. The maturity stage is characterized by a slowdown in sales growth and increased competition, prompting companies to diversify or modify their products. The decline stage involves decreasing sales and market saturation. The introduction of a new delivery system for an established product, as in the case of Clorox bleach in a no-drip bottle, suggests that the product is in the maturity stage, with a focus on adapting to changing customer needs and enhancing competitive advantage.

Question 9

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
A)Trial
B)Adoption
C)Interest
D)Evaluation
E)Awareness

Accepted Answer

The individual is in the awareness stage, as they have knowledge of the product's existence but have not sought out additional information or shown any further interest in the product.

Question 10

When Fiat offers to let qualified buyers test drive the Fiat Doblo van, the dealer is trying to stimulate which stage of the product adoption process?
A)Awareness
B)Interest
C)Evaluation
D)Trial
E)Adoption

Accepted Answer

By offering qualified buyers to test drive the Fiat Doblo van, the dealer is trying to stimulate the trial stage of the product adoption process. In this stage, consumers are encouraged to try the product to evaluate its usefulness and value.

Question 11

During the decline stage of the product life cycle,
A)sales rapidly decrease.
B)market share is maintained.
C)competition is at a peak.
D)profits begin to fall.
E)profits peak and then begin to decline.

Accepted Answer

The answer of During the decline stage of the product...

Question 12

When are marketers least likely to change a product's design, style, or other attributes?
A)Introduction
B)Maturity
C)Decline
D)Growth
E)Removal

Accepted Answer

During the decline stage, marketers are least likely to invest in changing a product's design, style, or other attributes because the product is already experiencing reduced demand and profitability.

Question 13

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
A)late adopters.
B)nonadopters.
C)innovators.
D)middle adopters.
E)middle majority.

Accepted Answer

The five major adopter categories are: innovators, early adopters, early majority, late majority, and laggards. Option A, "late adopters" is not a recognized adopter category. Option B, "nonadopters," refers to those who do not adopt a new product and is not one of the five adopter categories. Option D, "middle adopters" and Option E, "middle majority," are not recognized adopter categories.

Question 14

One of Cory's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cory believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cory should suggest that the company requires
A)moderate to large advertising expenditures.
B)moderate to large cuts in promotion expenditures.
C)moderate production expenditures.
D)moderate price increases.
E)moderate price decreases.

Accepted Answer

In the maturity stage of the product life cycle, competitors are established and market share becomes crucial. Advertising is important to maintain brand recognition and attract new customers, as well as retaining existing ones. By investing in moderate to large advertising expenditures, the company can maintain its market share in the face of competition. Cutting promotion or decreasing prices may attract new customers but may also reduce profit margins, while moderate production expenditures and moderate price increases may not be effective in maintaining market share.

Question 15

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.
A)maturity
B)decline
C)growth
D)introduction
E)reorganization

Accepted Answer

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the decline stage. In this stage, sales and profits begin to decline and marketers may need to either revitalize the product or remove it entirely from the product mix. The other stages of the product life cycle (introduction, growth, maturity) typically involve strategies aimed at maximizing sales and profits. Reorganization is not a recognized stage of the product life cycle.

Question 16

Which of the following is not a stage in the buyer's product adoption process?
A)Awareness
B)Adoption
C)Trial
D)Exploration
E)Interest

Accepted Answer

The standard stages in the buyer's product adoption process are Awareness, Interest, Evaluation, Trial, and Adoption. Exploration is not a commonly recognized stage in this process.

Question 17

When consumers become motivated to learn about a product's features, uses, advantages, disadvantages, price, or location, they have entered the ____ stage of the product adoption process.
A)trial
B)adoption
C)awareness
D)evaluation
E)interest

Accepted Answer

In the product adoption process, the interest stage follows the awareness stage. During the interest stage, consumers seek more information about the product, including its features, uses, advantages, disadvantages, price, or location, indicating a deeper level of engagement and curiosity about the product.

Question 18

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.
A)introduction; maturity
B)introduction; growth
C)growth; decline
D)growth; maturity
E)maturity; decline

Accepted Answer

In the product life cycle, the introduction stage is characterized by low competition and low sales, while the growth stage sees an increase in sales and the entry of new competitors. Therefore, an increase in the number of competitors indicates that the product is in the growth stage. However, if the competition becomes intense and sales begin to plateau or decline, then the product has reached the maturity stage. Therefore, the best choice is D, growth; maturity.

Question 19

Sales usually start to decline during the ____ stage of the product life cycle.
A)beginning of the termination
B)end of the growth
C)beginning of the decline
D)beginning of the growth
E)end of the maturity

Accepted Answer

The answer of Sales usually start to decline during the...

Question 20

Weyerhaeuser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.
A)not yet developed
B)growth
C)introduction
D)maturity
E)decline

Accepted Answer

Products in the decline stage of the product life cycle are typically no longer profitable and may even have negative impacts on the company's overall profitability. Weyerhaeuser would likely consider eliminating these products to cut costs and streamline its offerings.

Quiz 10: Product, Branding, and Packaging Concepts

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

DirecTV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

Which of the following best defines the interest stage in the product adoption process?

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

When Fiat offers to let qualified buyers test drive the Fiat Doblo van, the dealer is trying to stimulate which stage of the product adoption process?

During the decline stage of the product life cycle,

When are marketers least likely to change a product's design, style, or other attributes?

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

Which of the following is not a stage in the buyer's product adoption process?

When consumers become motivated to learn about a product's features, uses, advantages, disadvantages, price, or location, they have entered the ____ stage of the product adoption process.

When a product experiences an increase in the number of competitors, it is usually in the _ stage of the product life cycle; however, when that competition becomes intense, it is in the stage.

Sales usually start to decline during the ____ stage of the product life cycle.

Weyerhaeuser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.