According to Lengel and Daft, which of the following media is the lowest in the media richness hierarchy?
A) Impersonal static media
B) Personal static media
C) Interactive media
D) Physical presence

Question

Quizplus · Accepted Answer

According to Lengel and Daft, the lowest media in the media richness hierarchy is impersonal static media, which includes memos, reports, and bulletins. This type of media lacks interactivity and personalization, making it the least rich medium for communication. Personal static media, such as letters and emails, are slightly higher in richness, followed by interactive media, such as telephone and video conferencing. The highest level of media richness is physical presence, which enables immediate feedback, personalization, and nonverbal cues.

According to Lengel and Daft, Which of the Following Media