A(n)_____ strategy is most likely to be used when a product is regarded as a generic good and therefore does not have to be sold based on name brand or support service.
A) economic imperative
B) political imperative
C) quality imperative
D) administrative coordination

Question

Quizplus · Accepted Answer

Multinational corporations that focus on the economic imperative employ a worldwide strategy based on cost leadership, differentiation, and segmentation. The strategy is used when the product is regarded as a generic good and therefore does not have to be sold based on name brand or support service.

A(n)_____ Strategy Is Most Likely to Be Used When a Product