When the need for national responsiveness is low and the need for global integration is also low,which of the following strategies would be appropriate?
A) Globalization strategy
B) Transnational strategy
C) International strategy
D) Multi-domestic strategy

Question

Quizplus · Accepted Answer

When the need for national responsiveness is low and the need for global integration is also low, the most appropriate strategy is an international strategy. Both the potential to obtain economies of scale and the benefits of being sensitive to differentiation are of little value. It is a mixed approach characterized by increased international standardization of products and services.

When the Need for National Responsiveness Is Low and the Need