The _____ approach to strategic planning is used by multinational corporations that need a country-centered or multi-domestic strategy.
A) quality imperative
B) administrative coordination
C) political imperative
D) economic imperative

Question

Quizplus · Accepted Answer

Multinational corporations using the political imperative approach to strategic planning are country-responsive. The products sold by MNCs often have a large portion of their value added in the downstream activities of the value chain. Industries such as insurance and consumer packaged goods are examples. Typically, these industries use a country-centered or multi-domestic strategy.

The _____ Approach to Strategic Planning Is Used by Multinational