Which of the following strategies is appropriate when the need for national responsiveness is low and the need for global integration is high?
A) International strategy
B) Multi-domestic strategy
C) Global strategy
D) Transnational strategy

Question

Quizplus · Accepted Answer

In terms of economies of scale, when the need for integration is high and the need for awareness of differentiation is low, global strategies based on price competition are appropriate.

Which of the Following Strategies Is Appropriate When the Need