Doritos have capitalized on _________ in their memorable Superbowl ads.
A) spokescharacters
B) social marketing
C) green marketing
D) consumer-generated content

Question

Quizplus · Accepted Answer

Doritos has capitalized on consumer-generated content in their Superbowl ads, featuring commercials created by ordinary consumers and allowing them to vote for their favorite ad. This strategy has leveraged the power of user-generated content and engaged their audience in a unique way.

Doritos Have Capitalized on _________ in Their Memorable Superbowl Ads