Question 1

Fiona enjoys hunting for information and generally keeping track of developments in the marketplace.What type of information searching is she making?

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Question 2

Identify three perspectives on decision making and describe them.

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Question 3

Alison has been given a free ticket to a dance performance.On the night of the performance,there is the threat of a transportation strike.Would Alison be likely to attempt to go or not,and would her decision be different if she had paid a high price for her ticket? Explain.

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Question 4

Explain how personalized product recommendations can provide customer assistance.What are the negatives for the consumer?

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Question 5

Wendy is in the market to purchase a new vehicle.She has several attributes she is using to evaluate the potential options including price,styling,fuel efficiency,and handling.Using Wendy's case as an example,explain the notion of evaluative criteria and determinant attributes.

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Question 6

Explain the relationship between the evoked set,the inept set,and the inert set.

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Question 7

What type of marketing research uses functional magnetic imaging (fMRI)and how is this helpful?

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Question 8

Explain Herbert Simon's view of the decision making process.

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Question 9

Over the last few months Katie has been acquiring information about the organizational buying process at work through incidental learning.Explain the process,and how this may affect future purchasing decisions.

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Question 10

Janet needs to buy a new TV.She knows almost nothing about TV's.What effect is this lack of prior experience likely have on her search for a new product compared to an expert in the field?

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Question 11

Ella's absolute favourite cereal is Love Crunch by Nature's Path.However,one day she decides to switch to a less-liked cereal,just to "mix things up." What concept does this behaviour demonstrate and why did she likely do this?

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Question 12

Describe the stages Neil,a 22-year-old college student,would go through for purchasing a car.

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Question 13

Dave enjoys Carlsberg lager and would say it is his favourite brand.However,sometimes he will buy another brand of beer even when his favourite is there.Why?

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Question 14

How might a product's country of origin affect purchaser choice?

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Question 15

What is Zipf's law and how does it relate to brands?

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Question 16

Compare and contrast internal and external search.

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Question 17

How is product categorization related to the notion of forming a positioning strategy? Give an example.

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Question 18

Explain the disjunctive rule,and include a simple example.

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Question 19

Explain prospect theory.

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Question 20

How are online search engines and social media informing both consumers and marketers,as searches are made for product information?

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Quiz 9: Individual Decision Making