Question 1

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Accepted Answer

This statement is true. A creative subsystem within a culture production system is responsible for generating new ideas, products, and symbols. This subsystem is typically composed of artists, designers, writers, and other creative professionals who work to innovate and develop new cultural expressions.

Question 2

Which of the following is not true about a fad?
A) A fad does not perform any meaningful function.
B) A fad is adopted on impulse.
C) A fad is short-lived.
D) A fad trickles up and down through social classes.

Accepted Answer

A fad usually starts in one social class before trickling down to others. The adoption of a fad is not necessarily impulsive, as some individuals may carefully consider whether or not to participate. However, all fads share the characteristic of being short-lived, and they typically do not serve any practical or meaningful purpose beyond providing a sense of social belonging or novelty.

Question 3

Of the following,which has a cycle that reaches the regression stage the slowest?
A) classic
B) seasonal classic
C) fad
D) cyclical fad

Accepted Answer

Classic cycles are the longest and most stable of the four types of cycles, with a slow decline to the regression stage. In contrast, fads (both cyclical and non-seasonal) have a much shorter lifespan, with rapid growth and an equally short decline. Seasonal classic cycles, on the other hand, have a more predictable pattern of growth and decline tied to seasonal variations, but still occur more quickly than classic cycles. Overall, the classic cycle is the slowest to reach the regression stage.

Question 4

Media exposure permits many groups to become aware of a style at the same time.As a result,________ fashion has largely been replaced by ________ fashion.
A) elite; mass
B) social; trendy
C) short-lived; long-lived
D) niche; anti-

Accepted Answer

Media exposure allows fashion to reach a wider audience, making it more accessible and popular among the masses. This leads to the replacement of the elite or exclusive fashion with mass fashion.

Question 5

When a song begins receiving wide airplay on radio stations,what stage of the fashion acceptance cycle is it in?
A) introduction stage
B) adoption stage
C) acceptance stage
D) climax stage

Accepted Answer

The acceptance stage is characterized by widespread adoption of a trend or product. In this case, the song is receiving wide airplay on radio stations, indicating that it has already gained popularity and acceptance among a large audience, and is no longer in the introduction or adoption stage. The climax stage refers to the peak of a trend's popularity, which may or may not be relevant to the question.

Question 6

A restaurant reviewer is part of the throughput sector.

Accepted Answer

A restaurant reviewer is part of the throughput sector because they are involved in evaluating and reviewing the quality of food and service in restaurants, which is a critical aspect of the hospitality industry's operations.

Question 7

Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.

Accepted Answer

Cultural selection is a real process where certain alternatives are chosen over others by cultural gatekeepers. These gatekeepers can include institutions, influential individuals, and even the general public themselves. This selection process can take place within various cultural domains, such as music, art, literature, and fashion, among others. The chosen alternatives can then become more widely accepted and dominant within their respective cultures.

Question 8

The late Roger Ebert,the film critic,was an example of a cultural gatekeeper.

Accepted Answer

Roger Ebert was a prominent film critic, who through his reviews, commentary, and essays, helped shape public opinion about films, filmmakers, and the entertainment industry. As a result, he was seen as a cultural gatekeeper, someone who had significant influence over the cultural products that were consumed by the public.

Question 9

Author Harold Robbins was famous in the 1970s for his sexy adventure stories about "jet-setters." Many of the trends that he described eventually became more popular because of his vivid descriptions.Fashion houses began to send Mr.Robbins descriptions of their latest fashions before they were even put into production with the hope that he would incorporate the designs into his books.Considering information presented in the text and in this example,Mr.Robbins would be considered to be a ________.
A) publicist
B) critic
C) sensual icon
D) cultural gatekeeper

Accepted Answer

Harold Robbins is described as popularizing certain trends through his vivid descriptions in his books. As such, he can be seen as a cultural gatekeeper, someone who has the power to influence popular culture and trends. The other options - publicist, critic, and sensual icon - do not entirely fit his role in this context.

Question 10

Which of the following statements would be viewed as most true about styles?
A) A style typically starts in a large group of people as a safe unique statement.
B) Styles are often a reflection of more fundamental societal trends.
C) Influential people play only a minor role in deciding which styles will succeed.
D) Styles often most result from a deliberate statement from ordinary consumers that has been met by a rather spontaneous response from designers.

Accepted Answer

The answer of Which of the following statements would be...

Question 11

The culture we live in creates the meaning of everyday products and how these meanings move through a society to consumers.Meaning transfer is largely accomplished by such marketing vehicles as ________.
A) production design and distribution
B) product design and pricing
C) advertising and fashion industries
D) public relations and the music industry

Accepted Answer

Advertising and fashion industries are the marketing vehicles that largely accomplish the transfer of meaning of everyday products through our culture. Production design and distribution, product design and pricing, public relations, and the music industry may also contribute to this transfer, but to a lesser extent.

Question 12

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

Accepted Answer

This is a commonly accepted distinction between arts and crafts. Art is generally viewed as a form of expression or creativity, while crafts are seen as practical or functional items made by hand.

Question 13

When Reese's Pieces appeared in the film E.T.,sales of the candy skyrocketed.

Accepted Answer

This statement is true. Sales of Reese's Pieces increased drastically after they appeared in the film E.T. in 1982. The brand's parent company, Hershey's, saw a surge in profits from the success of the movie and the product placement of Reese's Pieces.

Question 14

A ________ is a very short-lived fashion.
A) trend
B) classic
C) style
D) fad

Accepted Answer

A fad is characterized by its short-lived popularity, quickly rising to prominence and then fading away just as fast, which distinguishes it from more enduring trends, classics, or styles.

Question 15

Harlequin Romance novels follow a cultural formula.

Accepted Answer

Harlequin Romance novels are known for following a specific cultural formula that includes a strong focus on romantic relationships, happy endings, and specific character tropes such as the alpha male and the innocent heroine.

Question 16

Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.

Accepted Answer

Product placement is a common practice where a product is featured in a movie or television show to gain exposure.

Question 17

An elaborate hand-carved olive salad bowl is an example of an art product.

Accepted Answer

The answer of An elaborate hand-carved olive salad bowl is...

Question 18

Which of the following factors affects the perceived risk of adopting an innovation?
A) compatibility
B) complexity
C) relative advantage
D) observability

Accepted Answer

The answer of Which of the following factors affects the...

Question 19

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

Accepted Answer

Styles can also be created and influenced by societal trends, cultural movements, and historical events. It is not solely the result of deliberate inventions of designers and businesspeople.

Question 20

To help to determine if an innovation will endure,marketers must ask all of the following questions,EXCEPT:.
A) What other changes have occurred in the market?
B) Is it a trend or a side-effect?
C) Can it be personalized?
D) What are the impairments?

Accepted Answer

Marketers typically do not focus on impairments when determining if an innovation will endure. Instead, they focus on market changes, trends, and personalization potential.

Quiz 15: The Creation and Diffusion of Culture

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Which of the following is not true about a fad?

Of the following,which has a cycle that reaches the regression stage the slowest?

Media exposure permits many groups to become aware of a style at the same time.As a result, fashion has largely been replaced by fashion.

When a song begins receiving wide airplay on radio stations,what stage of the fashion acceptance cycle is it in?

A restaurant reviewer is part of the throughput sector.

Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.

The late Roger Ebert,the film critic,was an example of a cultural gatekeeper.

Which of the following statements would be viewed as most true about styles?

The culture we live in creates the meaning of everyday products and how these meanings move through a society to consumers.Meaning transfer is largely accomplished by such marketing vehicles as ________.

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

When Reese's Pieces appeared in the film E.T.,sales of the candy skyrocketed.

A ________ is a very short-lived fashion.

Harlequin Romance novels follow a cultural formula.

Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.

An elaborate hand-carved olive salad bowl is an example of an art product.

Which of the following factors affects the perceived risk of adopting an innovation?

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

To help to determine if an innovation will endure,marketers must ask all of the following questions,EXCEPT:.