A test market study is the most common type of field experiment.

Name: A test market study is the most common type of field experiment.
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A test market study is a type of field experiment where a product or service is tested in a specific market before it is launched on a wider scale. This is the most common type of field experiment used to gather data and insights about consumer behavior, preferences, and attitudes towards new products and services.

A Test Market Study Is the Most Common Type of Field