Competitors can sometimes benefit from another company's test market.

Name: Competitors can sometimes benefit from another company's test market.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Competitors can study the results of the test market launched by another company to gain insights into the market potential of a particular product or service. They can learn from the strengths and weaknesses of the test product to modify their own products or services and gain a competitive advantage.

Competitors Can Sometimes Benefit from Another Company's Test Market