Intentional attempts to disrupt the results of a test-market being conducted by another firm is called test-market sabotage.

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Test-market sabotage is a real phenomenon where companies intentionally try to disrupt the test-market being conducted by a rival. This unethical practice can involve various tactics such as spreading misinformation, tampering with the test-market results, or even stealing trade secrets.

Intentional Attempts to Disrupt the Results of a Test-Market Being