Which of the following best represents the objective of the moderator in conducting a focus group?
A)Staying very focused on the subject at hand.
B)Allowing for a free-flow of ideas that are unrestricted and therefore more conducive to creativity.
C)Striking a balance between stimulating,natural discussions while ensuring the group does not wander too far from the topic.
D)To conduct as many persons through the group as possible during the time allowed;this enables the results to be more representative.
E)The moderator must be completely unfamiliar with the purpose of the research.

Question

Quizplus · Accepted Answer

The objective of the moderator in conducting a focus group is to strike a balance between stimulating, natural discussions while ensuring the group does not wander too far from the topic. This allows for a natural flow of ideas while still achieving the goal of the research. Option A is too rigid and Option B may lead to unrestrained discussions. Option D is incorrect as the quality and depth of the discussion are more important than the number of people in the group. Option E is also incorrect as the moderator should be knowledgeable about the purpose of the research.

Which of the Following Best Represents the Objective of the Moderator