Question 1

Which of the following is a concern with data mining?

Accepted Answer

The concern with data mining is that the database may have been created for a specific purpose or function, and the questions being asked for management decisions may not align with that purpose. This can lead to misleading or irrelevant results that do not address the actual management question at hand.

Question 2

Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data.

Accepted Answer

Secondary data refers to data collected by others for their own purposes but may be useful for a different research topic. Primary data, on the other hand, refers to data that is collected first-hand for a specific purpose. Quantitative, statistical, and descriptive data refer to the characteristics or nature of the data, not the source.

Question 3

The problem or opportunity that requires a business decision is called the _____.

Accepted Answer

The management dilemma refers to the problem or opportunity that requires a business decision. It is the starting point of the research process, and the research question and management-research-question hierarchy are developed based on the management dilemma. The management question and investigative question are more specific questions that are derived from the research question.

Question 4

Intermediate storage facilities that compile locally required information are called _____.

Accepted Answer

Intermediate storage facilities that compile locally required information are called data marts. Data warehouses maintain a centralized view of all data even if needed data is not present. Data marts provide access to data that are frequently used by specific groups or departments in an organization. Data marts are smaller and more specialized than data warehouses, making them easier to manage and more cost-effective. The other options, data mines, decision support systems, and decision assessment systems, are not the correct terms for this type of storage facility.

Question 5

Which of the following questions is considered when developing measurement questions?

Accepted Answer

Measurement questions are focused on obtaining information or data that the manager needs to make informed decisions. Therefore, the question that best aligns with this purpose is "What should be asked or observed to obtain the information the manager needs?" (option E) as it helps identify the specific data points that must be collected to measure progress, success or potential problems. The other options are not directly related to the process of measurement question development.

Question 6

Which of the following is the first step in an exploratory study?

Accepted Answer

Conducting a literature search is typically the first step in an exploratory study as it helps the researcher gain an understanding of the existing knowledge on the topic and identify potential areas for further exploration. Identifying the target population, choosing a sample, interviewing experts, and writing interview questions typically come later in the research process.

Question 7

An analysis of past sales data shows that the average household purchases a new vacuum cleaner approximately every seven years.This data process is known as _____.

Accepted Answer

Record analysis involves examining existing records or databases to extract useful information, such as patterns or trends in consumer behavior, which in this case is the frequency of purchasing a new vacuum cleaner.

Question 8

Capital One is lauded in the industry for its skill in discovering knowledge from its databases of customer credit card expenditures using a technique called _____.

Accepted Answer

The technique described of discovering knowledge from databases of customer expenditures is specifically called data mining.

Question 9

Data on a university's enrollments are available in all university departments through a client server network.This data availability is best referred to as information available ____

Accepted Answer

The data availability being through a client server network within the university departments suggests that it is only available within the organization's internal network, making it an intranet-based (LAN) system. Options A and B, online and internet-based, respectively, refer to data availability over the internet. Option C, data warehoused, refers to a process of archiving data in a central location for easy access and analysis.

Question 10

Maurice is beginning a new research project.As he begins the first phase of the process,Maurice will most likely begin by _____.

Accepted Answer

Conducting a literature search is typically the first phase in a research project as it allows the researcher to identify what research has already been done on the subject, identify any knowledge gaps or areas of controversy, and refine the research question.

Question 11

Which of the following questions is considered when determining investigative questions?

Accepted Answer

The answer of Which of the following questions is considered...

Question 12

Which term below refers to an electronic storehouse where vast arrays of collected,integrated data are organized to facilitate retrieval and interpretation by end users?

Accepted Answer

A data warehouse is a large electronic storehouse where vast arrays of collected, integrated data are organized to facilitate retrieval and interpretation by end users.

Question 13

Elizabeth has just been named project leader on a research project about perceptions of bar soap and body wash.To gain background information,Elizabeth searched for articles about consumer responses to body cleansing products using the InfoSearch database.In this situation,Elizabeth relied on ____ data.

Accepted Answer

Elizabeth relied on secondary data, which refers to data that has been collected and analyzed by someone else, rather than being collected firsthand by Elizabeth. In this case, the articles about consumer responses to body cleansing products were already published and available in the InfoSearch database for Elizabeth to access.

Question 14

Southwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Southwest Airlines utilized _____ to identify these customers.

Accepted Answer

Southwest Airlines utilized data mining to identify its most profitable customers and similarities between less profitable customers and the most profitable ones. Data mining involves applying mathematical models and algorithms to large sets of data to identify patterns and insights.

Question 15

BankChoice is concerned about stagnating profits and asks,"How can profitability be improved?" This is an example of a(n)_____.

Accepted Answer

The question is related to the company's profits and how they can be improved, indicating a concern for management.

Question 16

One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches.This is an example of a(n)_____.

Accepted Answer

The question is about the attitude or perception of customers towards the service quality of different bank branches. Therefore, it falls under attitudinal issues.

Question 17

The first step in the data mining process is to _____.

Accepted Answer

The first step in the data mining process is to decide between using census data (data on every member of the population of interest) and sample data (data on a subset of the population). This decision is crucial as it affects the scope, cost, and time frame of the data mining project. Identifying relationships, modifying data, developing models, and testing accuracy come later in the process.

Question 18

Which of the following is an example of secondary data?

Accepted Answer

Sales records for the past 5 years is an example of secondary data as it was collected for a purpose other than the current research problem.

Question 19

The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.

Accepted Answer

The process described is known as the management-research-question hierarchy, where the original management dilemma is broken down into specific research questions. This approach helps to ensure that research efforts are focused on addressing the most relevant and pressing issues facing the organization.

Question 20

Which of the following questions is considered when discussing the management dilemma?

Accepted Answer

The management dilemma involves identifying the symptoms that cause concern, which is the first step in addressing any underlying issues.

Quiz 5: Clarifying the Research Question Through Secondary Data and Exploration