Question 1

In the early part of your career,you will likely be asked to perform a number of reporting studies.Many managers consider the execution of such studies:

Accepted Answer

Reporting studies are often seen as an excellent way for new employees to become familiar with their employer and its industry, as they involve gathering and analyzing information about the company and its market environment.

Question 2

Following a customer's click-through patterns when they access the internet is an example of __________ data.

Accepted Answer

The answer of Following a customer's click-through patterns when they...

Question 3

Which of the following is NOT included in the statement of the decision problem?

Accepted Answer

The statement of the decision problem typically includes the scope, limitations, precise meaning of all terms, and organizational symptoms, but not the desired procedures. Desired procedures are part of the solution process, not the problem statement.

Question 4

Which of the following considerations is not a potential ethical dilemma for a researcher?

Accepted Answer

Omission of significant procedural details in the research process is not among the potential ethical dilemmas for a researcher. However, psychological harm to respondents, physical harm to respondents, invasion of privacy, and exploitation of respondents are all potential ethical dilemmas that researchers may face in their work.

Question 5

The procedures used in the research are specified in the _____ section of a research report.

Accepted Answer

The research design section outlines the specific procedures and methods used in the study, including the research approach, participants, data collection methods, and data analysis techniques.

Question 6

Are any of the following NOT a good reason for managers to be well grounded in basic research?

Accepted Answer

All the options listed (A through D) are indeed good reasons for managers to be well grounded in basic research. Understanding research allows managers to conduct their own research when necessary, make informed decisions about outsourcing research, clearly define their needs for specialized research, and critically evaluate the methodology of research approaches.

Question 7

Applied research:

Accepted Answer

Applied research is problem directed and directly related to policy or action needs. Its purpose is to provide practical solutions to real-life problems. Therefore, it has a direct impact on policy decisions. It may or may not call for a hypothesis to initiate the research, and it may be conducted in a laboratory or in real-world settings.

Question 8

A goal differs from a strategy in that ...

Accepted Answer

A goal is the specific outcome that is desired, while a strategy is the broad plan or approach taken to achieve that goal. Goals are often measurable and time-bound, while strategies may encompass a range of tactics or methods.

Question 9

An estimate of next year's market share is an example of what type of research?

Accepted Answer

Predictive research aims to predict future outcomes based on current data and trends. Estimating next year's market share involves predicting future outcomes, making it an example of predictive research.

Question 10

Researchers have the ethical responsibility to guard the welfare of _____.

Accepted Answer

Researchers have an ethical responsibility to ensure the welfare of not only the participants in their studies but also their clients, colleagues, and the organizations to which they belong. This comprehensive approach to ethical responsibility ensures that all parties involved or affected by research activities are considered and protected.

Question 11

A predictive study showed that a company would gain a 10% market share if it reduced its product price by $5.The study assumed competitors would keep the prices of their products unchanged.

Accepted Answer

The study's assumption that competitors will keep their prices unchanged is a significant limitation, as the company cannot control competitors' pricing decisions. This makes the study's usefulness limited in real-world scenarios where competitors might react to price changes.

Question 12

Data was analyzed and it showed that: a salesperson's performance is directly and positively related to the salesperson's level of education.This is an example of what type of research?

Accepted Answer

This type of research is explanatory because it seeks to explain the relationship between two variables (performance and education level) and establish a cause-and-effect relationship.

Question 13

Recording data from a candidate's job interview is an example of __________ data.

Accepted Answer

The answer of Recording data from a candidate's job interview...

Question 14

A business intelligence system (BIS)in conjunction with business research often has the task of:

Accepted Answer

A business intelligence system (BIS) works in conjunction with business research to discover opportunities that influence strategic decisions. While BIS may also be used to create a platform for surveillance of corporate competitors and generate numerous elements of data organized for retrieval, these are not always the main tasks of BIS. Additionally, BIS is not limited to relying on methodologies from the 20th century such as surveys and focus groups, as it can also incorporate newer technologies and techniques such as data mining and machine learning.

Question 15

Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma.Which of the following is NOT a reason for such training?

Accepted Answer

Training in research methods is not specifically aimed at addressing government cooperation through information sharing. The other options relate to challenges or changes in the business environment that necessitate disciplined inquiry.

Question 16

Which of the following is NOT an example of research?

Accepted Answer

A decision to change the firm's method of accounting is not an example of research. It may be based on research, but the decision itself is not a research activity. The other options are all examples of research in different fields.

Question 17

Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?

Accepted Answer

Prediction studies are designed to forecast current or future values or to evaluate specific courses of action. Reporting studies provide information on a particular topic, explanation studies seek to identify causes and effects, description studies provide a detailed account of a situation or phenomenon, and observation studies involve direct observation of individuals or phenomena.

Question 18

A requirement that researchers think strategically means that ...

Accepted Answer

Thinking strategically means connecting research insights to the organization's objectives and opportunities. This involves not only providing recommendations but also identifying specific tactics to achieve those recommendations. Therefore, options A and C are correct. Option B is incorrect because tactics alone do not constitute a strategic approach.

Question 19

Which of the following is pure research rather than applied research?

Accepted Answer

Work towards the discovery of a possible new element is a pure research as it aims towards acquiring new knowledge without any immediate practical application.

Question 20

The goal of the research design is to maximize the _____ of the results.

Accepted Answer

The goal of research design is to minimize any potential biases or personal beliefs of the researcher in order to produce objective results. This increases the validity and reliability of the findings, which is important in any research study.

Quiz 1: Research in Business