The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in the triad (composed of observer,person,and object).

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The statement correctly describes the basic premise of balance theory. Consumers strive to maintain consistency in the triadic relationships between themselves as observers, other people or entities as persons, and objects or issues. If there is an imbalance in the relations, consumers may experience tension and seek to restore balance by changing their attitudes, beliefs, or behaviors. Balance theory has been applied in various domains of consumer psychology, such as persuasion, social influence, and brand loyalty.

The Basic Premise of Balance Theory Is That Consumers Are