According to the social judgment theory,in which of the following instances does assimilation occur?
A) When the consumer is not involved with the message
B) When an incoming message is perceived as falling within the latitude of rejection
C) When material presented early in a message is most influential
D) When material presented later in the message has the most impact
E) When an incoming message falls within the latitude of acceptance

Question

Quizplus · Accepted Answer

Assimilation occurs when an incoming message falls within the latitude of acceptance, meaning that the consumer already holds a similar attitude or belief and is more likely to accept the message. This is in contrast to the latitude of rejection, where the consumer already holds an opposing attitude or belief and is more likely to reject the message. The other options (A, B, C, and D) do not describe assimilation according to the social judgment theory.

According to the Social Judgment Theory,in Which of the Following