Which of the following types of effect is said to occur when material presented later in the message has the most impact?
A) Primacy effect
B) Contrast effect
C) Recency effect
D) Negative effect
E) Peripheral effect

Question

Quizplus · Accepted Answer

The recency effect is when information presented last has the most impact. This is because it is still fresh in the audience's memory and they are more likely to remember it.

Which of the Following Types of Effect Is Said to Occur