Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?
A) Elaboration likelihood theory
B) Social judgment theory
C) Self-congruency theory
D) Balance theory
E) Behavioral influence theory

Question

Quizplus · Accepted Answer

Social judgment theory proposes that consumers compare incoming information to their existing attitudes about a particular object or issue, and then categorize the new information as either consistent or inconsistent with their preexisting attitudes.

Which of the Following Theories Proposes That Consumers Compare Incoming