According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.
A) attitude tracking
B) contrast effect
C) assimilation
D) anchoring
E) bandwagon effect

Question

Quizplus · Accepted Answer

According to the social judgment theory, when an incoming message falls within the latitude of acceptance, assimilation occurs. This means that the individual's attitude shifts towards the position presented in the message. Therefore, the best choice is C- assimilation.

According to the Social Judgment Theory,when an Incoming Message Falls