Which of the following statements is true of noncompensatory models?
A) Following the lexicographic rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
B) With the conjunctive rule, the cutoff point is usually high. The product that meets or exceeds this cutoff on any feature is selected.
C) These models allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance on another attribute.
D) Following the subordinate rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
E) They are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Question

Quizplus · Accepted Answer

Noncompensatory models are often used in low-involvement situations because they simplify decision-making by not allowing poor performance on one attribute to be compensated by good performance on another.

Which of the Following Statements Is True of Noncompensatory Models