When John bought himself a phone with a camera,he chose the one that could take 12-megapixel pictures over the one that could take 8-megapixel pictures.According to John,the picture resolution of the one he bought was much better than the alternative choice.In buying the camera phone with a better picture resolution,John's judgment is most likely affected by _____.
A) just noticeable difference
B) attribute correlation
C) brand name associations
D) consumer personality
E) financial considerations

Question

Quizplus · Accepted Answer

Attribute correlation refers to the tendency for consumers to associate certain attributes with certain products or brands. In this case, John associated the higher megapixel count with a better picture resolution, which influenced his decision to buy the phone with the 12-megapixel camera.

When John Bought Himself a Phone with a Camera,he Chose