The practice of offering essentially identical products with different model numbers or names is known as _____.
A) branded valuation
B) branded variants
C) brand equity
D) brand extension
E) brand diversification

Question

Quizplus · Accepted Answer

Branded variants refer to the practice of offering identical products with different model names or numbers. This strategy allows companies to target different market segments with specific preferences and needs, increase brand awareness, and create a perception of product variety and innovation. Branded variants are a common marketing approach in industries such as technology, automotive, and consumer goods.

The Practice of Offering Essentially Identical Products with Different Model