The attitude-toward-the-object model represents a _____ approach.
A) noncompensatory
B) superordinate
C) conjunctive
D) disjunctive
E) compensatory

Name: The attitude-toward-the-object model represents a _____ approach. A) noncompensatory B) superordinate C) conjunctive D) disjunctive E) compensatory
Brand: Quizplus
Rating: 4.7 (36 reviews)

Question

Quizplus · Accepted Answer

The attitude-toward-the-object model is a compensatory approach because it assumes that consumers consider all attributes of a product and weigh them against each other when making a purchase decision.

The Attitude-Toward-The-Object Model Represents a _____ Approach