Question 1

Which of the following is one of the top products sold online?

Accepted Answer

The answer of Which of the following is one of...

Question 2

The process of encoding data for security purposes is called _____.

Accepted Answer

Encryption is the process of converting plain text into a coded language to protect its confidentiality and integrity. Authorization is the process of setting access levels and permissions for users or systems, while authentication is the process of verifying the identity of a user, device, or system. Randomization refers to the creation of unpredictable values or patterns. Therefore, encryption is the most appropriate answer to the given question.

Question 3

It is now possible to enter into legal contracts online,due to the development of:

Accepted Answer

The development of the electronic signature allows for the authentication of a person's identity and their intent to enter into a legal agreement online. The other options listed are not directly related to the ability to enter legal contracts online.

Question 4

Most shoppers use Internet mainly to:

Accepted Answer

The majority of shoppers use the Internet to research products before buying them at a physical store. This allows them to compare prices, read reviews, and gather information about the product's features and specifications. Checking availability in nearby stores or obtaining information about the retailer or company can also be done online, but they are not the main reasons why most people use the Internet for shopping. Checking a company's internal information, on the other hand, is usually not something that shoppers do when making a purchase.

Question 5

Which of the following is most likely to be a reason why consumers prefer shopping online?

Accepted Answer

Online stores allow customers to easily compare prices and features of products, which is a convenient and time-saving feature for consumers. Additionally, online shopping eliminates the need for customers to physically travel to a store, saving them time and effort.

Question 6

_____ is a technology that secures a website by encrypting information and providing authentication.

Accepted Answer

SSL (Secure Socket Layer) is a technology that provides security to websites by encrypting information and providing authentication. It ensures that sensitive data transmitted between a user's browser and the web server is kept safe and secure from unauthorized access. SMTP (Simple Mail Transfer Protocol) is a protocol used for email transmission. HTTP (Hypertext Transfer Protocol) is a protocol used for website communication. TCP/IP (Transmission Control Protocol/Internet Protocol) is a standard communication protocol used for connecting network devices.

Question 7

When you are welcomed back by your name to a website you've shopped at before and offered products suited specifically to your tastes and budget (based on your past purchase),you are being targeted by:

Accepted Answer

Personalized marketing uses past purchase behavior and other data to tailor marketing messages and product recommendations specifically to an individual's tastes and preferences. This is what is happening when a website greets you by name and offers products based on your past purchases. Geotargeting is the process of tailoring advertisements to specific geographic locations, interstitial advertising refers to ads that appear between content, and engagement ads are designed to encourage user interaction.

Question 8

Which of the following measures,when adopted,will help an online retailer to build customers' trust?

Accepted Answer

By prominently displaying a privacy policy, the online retailer can show that they take their customers' privacy and security seriously, which can build trust among customers. Using third party cookies or installing spyware can actually decrease customers' trust, as it can be seen as invasive and a violation of their privacy. Behavioral targeting can be helpful for marketing purposes, but it should be done transparently and with customers' consent in order to maintain trust.

Question 9

A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

Accepted Answer

The software program described is commonly known as a "bot" or shopping bot, which helps shoppers compare prices across multiple online retailers. The other options refer to different e-commerce tools, such as an electronic shopping cart for managing customer purchases or an electronic storefront for displaying products. An extranet is a private network used by businesses to share information with trusted partners and suppliers.

Question 10

Which of the following measures is taken by Internet companies to indicate their promise to disclose how they collect personal data and what they do with the customer information?

Accepted Answer

Displaying the TRUSTe logo on their websites is a way for Internet companies to indicate their promise to disclose how they collect personal data and what they do with the customer information. TRUSTe is a third-party privacy certification organization that verifies that companies are following appropriate privacy practices.

Question 11

_____ is a Web-based system that enables all types of organizations to improve the efficiency of their bidding and purchasing processes.

Accepted Answer

The Web-based system that enables organizations to improve the efficiency of their bidding and purchasing processes is e-procurement. A is incorrect because a private exchange is a secure network for business-to-business (B2B) electronic commerce. B is incorrect because electronic data interchange (EDI) is a computer-to-computer exchange of business documents in a standard electronic format between business partners. C is incorrect because an extranet is a private network that allows authorized external partners to access an organization's intranet.

Question 12

Which of the following statements about B2C e-marketing is true?

Accepted Answer

The answer of Which of the following statements about B2C...

Question 13

_____ are software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits.

Accepted Answer

Cookies are small text files that websites store on a user's computer to track their activity on the site. They are commonly used by online companies to collect data about their customers' browsing and shopping habits. JARs (Java Archive) are compressed files that contain executable Java code, while embedded systems are specialized computer systems designed to perform specific tasks. Pop-ups are windows that appear on top of a website's content, usually promoting an advertisement or special offer. None of these options accurately describe the software used for data tracking by online companies.

Question 14

Virtue.com,a women's clothing brand that sells its products online intends to automatically collect data from Internet browsers to track the customer's preferences.These data will help the company to improve its website to provide better search results and also to target its ads well.Which of the following types of software can be used by the company to collect customer information?

Accepted Answer

The type of software that can automatically collect data from Internet browsers is spyware. A firewall is used to block unauthorized access to a network, a shopbot is a type of chatbot used in e-commerce, and RSS (Really Simple Syndication) is a way of subscribing to updates from websites or blogs.

Question 15

Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an instance of:

Accepted Answer

The instance described in the scenario is an example of personalized marketing, where the website has used Fred's previous purchase history to recommend new books based on his interests. It is not an information leak as the website is using Fred's data with his consent, nor is it a breach of privacy as it is not sharing his personal information with any third parties. Geotargeting, on the other hand, involves targeting users based on their geographical location, which is not mentioned in the scenario.

Question 16

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Accepted Answer

The electronic shopping cart is a feature of e-commerce that allows customers to select and store products they wish to purchase. When customers pick their choices from Simply-Fyde Shopping's online catalog, the items are automatically populated into an electronic shopping cart, which they can review and edit before completing their purchase.

Question 17

Which of the following terms refers to a company website that sells products to customers?

Accepted Answer

An electronic storefront is a website that sells products to customers. An information kiosk is a stand-alone interactive device that provides information. A corporate website is a website that provides information about a company or organization. An online community is a website or platform that allows individuals to share information and communicate with each other.

Question 18

Rigala.com is an online shopping store that sells a wide variety of products.The company saves the shipping information of customers when they place orders to save time during future purchases. The company sends an email to the customer after the purchase of the product and provides a tracking number that allows them to track their order.All these strategies have helped the company to increase the sale of their products online.Which of the following features of online shopping is attracting consumers to the website in the above scenario?

Accepted Answer

The scenario describes how Rigala.com saves shipping information for convenience and provides tracking numbers, which enhances access and convenience for customers.

Question 19

Noe's Gifts is a gift and accessories retail chain.The company has a website that allows customers not only to buy products online,but also provides information regarding the various offers available,gifting ideas and other information related to the products.The website also provides an opportunity to the consumers to provide feedback on the products and services the company offers.This type of website used by a company to sell its products to consumers is called a(n):

Accepted Answer

An electronic storefront is a type of website used by a company to sell its products to consumers. It provides information about the products, offers, and gifting ideas, and also allows customers to purchase products online and provide feedback on the company's products and services. Extranet and private exchange are different types of online systems used by businesses to interact with their suppliers and partners, while an electronic exchange is an online marketplace where buyers and sellers come together to trade goods and services.

Question 20

Which of the following was one of the early online offerings?

Accepted Answer

Airline tickets were one of the early online offerings, with the first online travel booking website being launched in 1994. Food products, luxury clothing, and financial services were not commonly offered online until later years.

Quiz 5: E-Business: Managing the Customer Experience