Question 1

Online communities like Internet forums,newsgroups,and social networking sites take advantage of the _____ function of the Internet.

Accepted Answer

Online communities like Internet forums, newsgroups, and social networking sites rely heavily on the communication function of the Internet to connect people from around the world in real-time. While entertainment, information, and comparison all play a role in these communities, their primary function is to facilitate communication among their members.

Question 2

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking.Josh is most likely to be visiting a(n):

Accepted Answer

An electronic bulletin board is a type of online service or platform that allows users to share information and communicate with each other on specific topics. It is likely that Josh is visiting an electronic bulletin board dedicated to mountain biking, where he can access information and connect with others who share his interests. Corporate websites and electronic storefronts typically focus on promoting products or services, while podcasts are audio programs that may or may not be related to a specific topic.

Question 3

Aaron Corporation is an insurance firm that provides a range of consumer directed health insurance products.The company has detailed personal information of its patients including their date of birth,email address,health related and occupation details,and address.Which of the following types of software can the company use to protect the consumer information from hackers?

Accepted Answer

Firewall software is designed to control incoming and outgoing network traffic based on predetermined security rules, and it can help prevent unauthorized access to sensitive data by hackers. Spyware is a type of malware that is designed to gather data from a device without the user's knowledge or consent, while Shopbot and Webtrends Analytics are e-commerce and website analysis software, respectively, that do not provide specific security features.

Question 4

_____ are strip messages placed in high-visibility areas of frequently visited websites.

Accepted Answer

Strip messages placed in high-visibility areas of frequently visited websites are called banner ads. Pop-up ads are typically more intrusive and appear in a separate window while interstitial ads are full-page ads that appear between page loads. Engagement ads are a newer form of advertising that aims to increase user interaction with the ad.

Question 5

Some manufacturing companies prefer to sell only high-priced specialty products online because:

Accepted Answer

The answer of Some manufacturing companies prefer to sell only...

Question 6

The term _____ is used to describe a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Accepted Answer

Phishing is a type of scam wherein cybercriminals use authentic-looking emails or pop-ups to trick unsuspecting victims into divulging personal information such as login credentials, credit card details, or social security numbers. E-tailing refers to the online retailing or selling of goods and services. Data harvesting is the process of collecting data from various sources to create a comprehensive database. Shoulder surfing is the act of spying on someone's computer, phone, or tablet by looking over their shoulder.

Question 7

Which of the following is the most popular web function?

Accepted Answer

Communication is the most popular web function, as it includes activities such as emailing, social media, instant messaging, and video chat, which are widely used by people of all ages and backgrounds. While e-business and research are also important functions, they are more specific and often require a particular purpose or goal in mind. Entertainment is another popular web function, but it is not as essential as communication and may be used less frequently by some individuals.

Question 8

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

Accepted Answer

A wiki is a Web page anyone can edit, allowing readers to make changes, ask questions, or post comments. A blog is a personal Web page with regular entries of commentary, while a tweet is a message posted on Twitter. A news feed is a summary of recently published articles from multiple sources.

Question 9

Which of the following is the most common form of Internet advertising?

Accepted Answer

Banner ad is the most common form of Internet advertising. It involves displaying an advertisement on a webpage in the form of a rectangular image or animation, usually at the top or bottom of the page. Pop-up ads have become less popular due to browser blockers, while preroll video ads are less common and may require specific video content. Search marketing is a different type of advertising, involving displaying ads alongside search results based on specific search queries.

Question 10

The customers of a nationalized bank recently received emails from a fake ID asking them to make a phone call to a number mentioned in the mail and provide information regarding their account numbers,recent transactions and online passwords.The mail informed them that it was a check being conducted by the bank to update their personal information.This is an example of:

Accepted Answer

This is an example of vishing, which is a type of phishing that involves phone calls to trick individuals into revealing personal information.

Question 11

Channel conflicts can be defined as conflicts:

Accepted Answer

Channel conflicts refer to conflicts between different entities involved in the distribution channel, such as manufacturers, wholesalers, and retailers. These conflicts can arise due to disagreements over pricing, promotion, and distribution strategies, and can negatively impact the efficiency and effectiveness of the distribution channel as a whole. Conflicts over revenue sharing, data privacy, information security, and legal issues may also occur, but they are not typically classified as channel conflicts.

Question 12

The term _____ is used to describe dot-com retailers without traditional stores or catalogs.

Accepted Answer

The term "pure-play" is used to describe dot-com retailers without traditional stores or catalogs.

Question 13

_____ involves paying search engines,such as Google,a fee to make sure the company's listing appears toward the top of the search results.

Accepted Answer

Search marketing involves paying for a higher ranking in search engine results pages (SERPs). This can be done through various methods, including pay-per-click advertising and cost-per-click advertising. It is also known as search engine advertising or SEM (Search Engine Marketing). Search engine optimization (A) is the process of optimizing a website to rank higher in organic search results, without paying for advertising. Page ranking (B) refers to the position of a website on a SERP, based on its relevance and authority. Contextual advertising (D) is a form of advertising where ads are placed on websites and social media platforms based on the content of the page or user's search query.

Question 14

A(n)_____ is a separate window that appears on a user's screen with an advertising message.

Accepted Answer

A pop-up ad is a separate window that appears on a user's screen with an advertising message. Banner ads are rectangular ads that appear at the top or bottom of a webpage, while widgets and image ads are different types of ad formats.

Question 15

To prevent intrusions,companies install combinations of hardware and software called _____ to keep unauthorized Net users from tapping into private corporate data.

Accepted Answer

Firewalls are the most commonly used combination of hardware and software to prevent unauthorized access to private corporate data. A firewall is a network security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.

Question 16

Sandra is surfing the Web.After entering a popular site for attorneys,a separate window suddenly appears on the screen promoting a new line of legal software.This is an example of a _____ ad.

Accepted Answer

The scenario describes a separate window suddenly appearing on the screen, which is a characteristic of a pop-up ad. A banner ad is a rectangular graphic displayed on a website, search marketing refers to paid advertising that appears alongside search engine results, and preroll ads are video ads that appear before online video content. None of these options fit the scenario as well as a pop-up ad.

Question 17

Seth reads an online tour journal from his favorite musician.With the help of this journal,fans can post comments or occasionally ask questions to the musician.This online journal is an example of a(n):

Accepted Answer

An online tour journal that allows fans to post comments and ask questions is classified as a blog.

Question 18

A(n)_____ is an online journal for an individual or organization.

Accepted Answer

A blog is an online journal where an individual or organization can create and publish their own content. It is a platform where they can share their thoughts, opinions, experiences, and information with their audience. Social networks enable users to connect with others and share information, while bulletin boards are forums where users can discuss various topics. A wiki is a collaborative website where multiple users can edit and contribute to the content.

Question 19

Specialized online services that center on a specific topic or area of interest,such as white water rafting or stamp collection,are known as:

Accepted Answer

Electronic bulletin boards are specialized online services that focus on specific topics or areas of interest, allowing users to post messages and engage in discussions related to those topics.

Question 20

_____ are noncommercial Internet versions of forums where people post and read messages on specific topics.

Accepted Answer

Newsgroups are noncommercial Internet versions of forums where people post and read messages on specific topics. Cookies are small text files used to track user activity on a website. Podcasts are audio or video files distributed over the Internet. JARs (Java Archive files) are compressed files that contain Java class files and other resources for a Java program.

Quiz 5: E-Business: Managing the Customer Experience