Question 1

When a corporation aligns its charitable strategy with its business strategy,it is known as:
A) venture philanthropy.
B) strategic philanthropy.
C) philanthrocapitalism.
D) altruism.

Accepted Answer

Strategic philanthropy involves aligning a corporation's charitable giving with its overall business objectives and goals. This helps the company to create a positive impact on society while also benefiting its bottom line through enhanced reputation, improved employee engagement and customer loyalty, and increased innovation and competitiveness. Venture philanthropy focuses on investing in social enterprises and non-profits in a way that generates both social and financial returns, while philanthrocapitalism refers to the use of market-based approaches and private sector principles to drive philanthropic impact. Altruism, on the other hand, is a selfless concern for the welfare of others without expecting anything in return.

Question 2

Explain what is meant by the "triple bottom line" in GRI reporting.

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Question 3

To complete the cycle of CSR implementation,companies can assess and report information about their social performance.What are the two main purposes that companies achieve by publishing such reports?

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Question 4

Explain what is meant by the concept of "strategic philanthropy" and give a business example of this concept.

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Question 5

Explain what is meant by corporate social responsibility.

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Question 6

What is philanthrocapitalism?

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Question 7

Which of the following is an emerging form of philanthropy that uses market forces to achieve results?
A) Checkbook philanthropy
B) High impact philanthropy
C) Philanthrocapitalism
D) Microphilanthropy

Accepted Answer

Philanthrocapitalism is the emerging form of philanthropy that uses market forces to achieve results. It combines business and finance practices with philanthropy, in which donors invest money towards social and environmental issues to create systemic change. This approach focuses on measurable outcomes and long-term impact.

Question 8

What is a strategy? Discuss the implementation of a CSR strategy.

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Question 9

When American Express Co.advertised that it would donate 3 cents per transaction to nonprofit anti-hunger groups over a two-month period for all charges against its credit card,it was an example of:
A) cause-related marketing.
B) checkbook philanthropy.
C) the triple bottom line.
D) a scenario.

Accepted Answer

The advertising strategy used by American Express is an example of cause-related marketing, which is a type of marketing that involves supporting a social cause, such as nonprofit organizations or charitable causes, as a way to generate sales for a business.

Question 10

Define a business model and explain its purpose.

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Question 11

Explain what is meant by corporate philanthropy and how it is expressed.

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Question 12

Explain how a company can do a social audit when it decides to evaluate its impact on society.

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Question 13

Explain the basic components of a company's mission statement.What should be included in this statement?

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Question 14

Distinguish between the progressive business model and the traditional model as they relate to corporate responsibility.

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Question 15

Discuss cause marketing.What are the criticisms of cause marketing?

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Question 16

Which of the following is a traditional,passive form of corporate philanthropy characterized by donations to multiple worthy causes without any relationship to business strategy?
A) Altruism
B) Cause-related marketing
C) Checkbook philanthropy
D) Venture philanthropy

Accepted Answer

Checkbook philanthropy is a traditional, passive form of corporate philanthropy characterized by donations to multiple worthy causes without any relationship to business strategy. Altruism refers to an unselfish concern for the welfare of others, which may or may not involve corporate donations. Cause-related marketing and venture philanthropy are both forms of strategic corporate philanthropy that involve a closer relationship to business strategy.

Question 17

What is checkbook philanthropy?

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Question 18

Explain what an action plan is and how it facilitates CSR implementation.

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Question 19

Which of the following is a variant of strategic philanthropy in which charitable contributions are based on purchases of a product?
A) Altruism
B) Checkbook philanthropy
C) Venture philanthropy
D) Cause-related marketing

Accepted Answer

Cause-related marketing is a variant of strategic philanthropy in which charitable contributions are based on purchases of a product. This type of marketing allows companies to help support charitable causes while also improving their own brand image and increasing sales.

Question 20

Explain what the Global Reporting Initiative (GRI)is intended to accomplish.

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Quiz 6: Implementing Corporate Social Responsibility

When a corporation aligns its charitable strategy with its business strategy,it is known as: