A pricing objective that seeks a specific level of profit is a:
A) profit maximization objective.
B) value objective.
C) sales-oriented objective.
D) target return objective.
E) status quo objective.

Question

Quizplus · Accepted Answer

A target return objective seeks to generate a specific level of profit, meaning the company sets the price at a certain level to achieve their desired profit. Profit maximization objective seeks to generate the highest profit possible, whereas value objective seeks to provide the best possible value to customers. Sales-oriented objective focuses on maximizing sales revenue, and status quo objective maintains the current price and may focus on maintaining market share.

A Pricing Objective That Seeks a Specific Level of Profit