Which of the following pricing objectives is a producer seeking when the producer tries to obtain some percent return on his investment?
A) Status quo
B) Meeting competition
C) Profit maximization
D) Target return
E) Growth in market share

Question

Quizplus · Accepted Answer

The pricing objective of target return involves a producer seeking to obtain a certain percentage of return on their investment, which aligns with the situation described in the question. Choices A, B, and E refer to other pricing objectives that do not involve a specific return on investment, while profit maximization involves setting prices to maximize total revenue or profit, rather than a specific return on investment.

Which of the Following Pricing Objectives Is a Producer Seeking