The first step in market segmentation should be:
A) deciding what new product you could develop.
B) evaluating what segment(s) you currently serve.
C) finding a demographic group likely to use your products.
D) listing features of your current products.
E) defining some broad product-markets where you may be able to operate profitably.

Question

Quizplus · Accepted Answer

The first step in market segmentation involves defining broad product-markets where the company may operate profitably. This helps in understanding the general landscape and potential opportunities before diving into more specific segments or product features.

The First Step in Market Segmentation Should Be