The main difference between naming broad product-markets and market segmentation is:
A) naming is a computerized process, while segmentation requires more thought.
B) naming is concerned with customers, while segmentation is concerned with product features.
C) naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
D) naming involves looking for similarities, while segmentation involves looking for differences.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Naming broad product-markets involves breaking down large markets into smaller, more manageable units, while market segmentation involves grouping customers with similar needs and characteristics. Therefore, naming focuses on breaking down the market, while segmentation involves aggregating customers.

The Main Difference Between Naming Broad Product-Markets and Market Segmentation