Which of the following statements about the combined target market approach is True?
A) Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
B) Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
C) Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
D) All of these statements about the combined target market approach are true.

Question

Quizplus · Accepted Answer

All three statements are true. Combiners believe that some segments are similar enough to be considered as one large market rather than separate segments. They create a marketing mix that caters to multiple segments. However, this approach may not be successful if an innovative segmenter offers a superior marketing mix to a particular segment within the combined market.

Which of the Following Statements About the Combined Target Market