_____ aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.
A) Combiners
B) Segmenters
C) Segment aggregators
D) Segment combiners
E) Multipliers

Question

Quizplus · Accepted Answer

Segmenters aim at dividing the market into smaller homogeneous segments and developing a different marketing mix for each segment. This approach helps to target specific customer needs and preferences, resulting in a more effective and efficient marketing strategy.

_____ Aim at One or More Homogeneous Segments and Try