Which of the following is a possible danger when using a combining approach to target marketing?
A) Competitors may do a better job appealing to submarkets.
B) Coordinating the different marketing mixes for the different segments is difficult.
C) The target market may become larger over time.
D) Economies of scale may develop.
E) All are dangers.

Question

Quizplus · Accepted Answer

When using a combining approach, competitors may better appeal to specific submarkets, making it a potential danger as they can more effectively meet the unique needs of those segments.

Which of the Following Is a Possible Danger When Using