Identify the INCORRECT statement about approaches to market-oriented strategy planning.
A) It's usually safer to be a combiner.
B) Cost considerations encourage aggregating.
C) Demand considerations encourage less aggregating.
D) The approach a firm uses depends in part on the firm's resources.
E) Generally, it is better to try and satisfy some customers very well instead of many just fairly well.

Question

Quizplus · Accepted Answer

The statement "It's usually safer to be a combiner" is incorrect. Combining strategies can be risky because it requires balancing competing priorities, such as cost and differentiation. It's not always safer to be a combiner, as the best approach depends on the firm's specific industry, resources, and market conditions.

Identify the INCORRECT Statement About Approaches to Market-Oriented Strategy Planning