BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:
A) type of problem-solving.
B) kind of shopping.
C) brand familiarity.
D) benefits sought.
E) All of these are behavioral dimensions.

Question

Quizplus · Accepted Answer

All of these options are examples of behavioral segmenting dimensions, as they focus on consumers' behaviors, actions, and patterns rather than their demographics or personal characteristics. Type of problem-solving and kind of shopping relate to how consumers approach the purchasing decision, while brand familiarity and benefits sought relate to their attitudes and preferences towards different products or services.

BEHAVIORAL (Rather Than DEMOGRAPHIC) Segmenting Dimensions Include