If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to be affected?
A) Promotion - what potential customers need.
B) Target markets - size.
C) Price - what customers might be willing to pay.
D) Product line assortment.
E) Product - which features to include.

Question

Quizplus · Accepted Answer

Target markets size is the area that is likely to be affected if geographic location and other demographic characteristics are used as target market dimensions. By targeting specific demographics and locations, the size of the target market may be reduced or increased, impacting the overall marketing strategy.

If Geographic Location and Other Demographic Characteristics Are Used as Target