Target market dimensions should influence all the following strategy decisions except:
A) what product features and assortments will be offered.
B) what prices should be set.
C) where products will be available for purchase.
D) which types of advertising and promotion to be utilized.
E) which industry a firm should choose.

Question

Quizplus · Accepted Answer

Target market dimensions do not influence which industry a firm should choose as this decision involves broader factors such as the company's capabilities, resources, and long-term objectives. The other options - A, B, C, and D are directly related to the target market and its preferences, and therefore, should be informed by its demographic, geographic, psychographic, and behavioral characteristics.

Target Market Dimensions Should Influence All the Following Strategy Decisions