Ideally, product-markets should be described in terms of:
A) behavioral needs, attitudes, and how present and potential goods or services fit into customers' consumption patterns.
B) urgency to get needs satisfied and desire and willingness to compare and shop.
C) geographic location and other demographic characteristics of potential customers.
D) All of these are true.

Question

Quizplus · Accepted Answer

All of these options are true because they each describe important aspects of how product-markets can be ideally described, encompassing behavioral needs, attitudes, urgency, willingness to shop, geographic location, and demographic characteristics.

Ideally, Product-Markets Should Be Described in Terms Of