Which of the following possible segmenting dimensions is a "demographic" dimension?
A) Benefits sought
B) Social class
C) Purchase relationship
D) Brand familiarity
E) Rate of use

Question

Quizplus · Accepted Answer

Social class is a demographic dimension because it is based on characteristics such as income, occupation, education, and other socioeconomic factors that are related to demographic information. Benefits sought, purchase relationship, brand familiarity, and rate of use are not necessarily related to demographics but rather psychographics, behavior, or usage.

Which of the Following Possible Segmenting Dimensions Is a "Demographic