Which of the following would be a determining dimension for a customer who needs to buy a marketing textbook for school?
A) Avid reader
B) Status as college student
C) Income level
D) Traveler
E) Age

Question

Quizplus · Accepted Answer

The status as a college student is the determining dimension as it relates directly to the need for a marketing textbook for school. None of the other choices are relevant or directly related to the need for a marketing textbook.

Which of the Following Would Be a Determining Dimension for a Customer