Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?
A) Geographic location.
B) Urgency to get need satisfied.
C) Behavioral needs and attitudes of consumers.
D) Demographic characteristics of potential customers.
E) Geodemographic characteristics of potential customers.

Question

Quizplus · Accepted Answer

Behavioral needs and attitudes of consumers will affect product features, packaging, product line assortment, and branding decisions as it is important to understand consumers' preferences, behavior, and attitudes towards the product to make informed decisions in these areas. Demographic characteristics, geographic location, and urgency to get a need satisfied will also play a role but to a lesser extent. Geodemographic characteristics are a combination of demographic and geographic factors and would fall under the broader category of demographic characteristics.

Strategy Decisions Pertaining to Product Features, Packaging, Product Line Assortment